Gilroy Gardens Family Theme Park stands as more than just a local attraction; it’s a major contributor to Gilroy’s economic health and community growth. This unique venue impacts
the area in three significant ways:
1. Drawing Visitors from Afar
Gilroy Gardens has become a magnet for out-of-area visitors, injecting fresh revenue into the local economy. In 2023, an impressive amount of park attendees came from outside Gilroy, with 96% having non-Gilroy zip codes. This influx of tourists benefits not just the park but also local hotels, restaurants, and shops.
Recent attendance figures underscore the park’s draw: Last year, Gilroy Gardens attracted over 450,000 people.
A recent feature in SFGate highlights the unique horticultural themes, and the fact that Gilroy Gardens not only celebrates local agriculture but also pays homage to the region with features like the Quicksilver Express Mine Coaster and the South County Backroads car ride.
2. Nurturing Local Talent
The park plays a crucial role in youth employment and workforce development, employing many students who attend local high schools and community colleges. There are even opportunities for those as young as 14.
Young staff members gain invaluable experience in customer service, teamwork, and responsibility. Notably, a significant portion of leadership positions are held by young adults, providing them with early management experience. In Gilroy and the surrounding communities, it isn’t uncommon to hear “My first job was at Gilroy Gardens!” or, among the older crowd, “Bonfante Gardens”.
3. Unique Agricultural Education
Setting itself apart, Gilroy Gardens offers educational experiences that go beyond the thrills of a normal theme park with the Natural Science Days:
• Field-trip program for K-5th grades with focused learning stations on plants, minerals, food, and animals. Regional schools within a 50-mile radius are invited to take advantage of this fun and educational offering every Spring.
• Agricultural Focus: Showcases the importance of agriculture to the Santa Clara Valley region.
• Educational Impact: Over 3,500 students and educational staff took part in the 2024 Natural Science Days, increasing every year to reach full pre-pandemic participation of around 4,000 students annually.
By combining entertainment with education, Gilroy Gardens inspires interest in agricultural careers among local youth, potentially benefiting regional industries long-term.
Conclusion
Gilroy Gardens Family Theme Park is a unique asset to Gilroy, boosting the economy through tourism, providing entry-level jobs, developing a skilled local workforce, and providing valuable educational initiatives. Looking forward, as Gilroy Gardens enters its 25th season next year, the park’s positive impact on Gilroy’s economic and social landscape is set to grow, cementing its role as a key player in the community’s future.
The season isn’t over yet! The Great Big BOO! runs through October 27th, and the park remains open on Saturdays and Sundays. North Pole Nights, a festive holiday experience, returns at the end of November, running through December 30th.
Contributed by Mary Gurries, Tourism and Engagement Coordinator at Visit Gilroy