Garlic City Car Show Sponsorship Invitation

2024 Garlic City Car Show Sponsorship Invitation

“Sponsorship is not just an investment in an event, it’s an investment in the community.”

We invite you to become a sponsor of the 2024 Garlic City Car Show
Date: Saturday, June 15, 2024
Time: 10 a.m. - 4 p.m.
Location: Downtown Gilroy

The Event

The Garlic City Car Show, a signature event of the Gilroy Chamber of Commerce, is not just a celebration of automotive elegance; it’s a driving force in fostering community spirit and economic vibrancy. Engaging over 50 dedicated volunteers and committee members, this free-to-the-public extravaganza magnetizes thousands of enthusiasts to marvel at an array of custom and classic cars. The event is a symphony of awards, local vendors, gourmet delights, and a lively atmosphere under the Californian sun!

The City

Gilroy, famed as the “Garlic Capital of the World,” radiates charm and community warmth, harmonizing its agricultural heritage with the dynamism of Silicon Valley. A city teeming with family-centric values, it’s home to nearly 60,000 residents.

Supporting Community Spirit and Business Growth

Sponsoring the 2024 Garlic City Car Show is not just an investment in a high-profile event; it’s an investment in the Gilroy community, the local economy, and your brand.

Six Reasons to Sponsor The Garlic City Car Show

Impactful Community Contribution
  • As the major fundraiser for the Gilroy Chamber of Commerce, the Garlic City Car Show ismore than just an event; it’s a vital platform for community growth. Your sponsorship directlycontributes to the Chamber’s efforts to support local businesses, fostereconomic development, and enhance community services.
High Visibility and Brand Exposure
  • Now in its 24th year, the event draws thousands of attendees annually, presenting anunparalleled opportunity for sponsors to increase brand visibility and recognition among adiverse and engaged audience.
  • In 2019 there were 340 registered classic cars on display and over 10,000 attendees.The event attracts extensive local and national media coverage, including past features onpopular shows such as Dennis Gage’s “My Classic Car,” reaching 105 million homes.
Aligning with a Legacy Event
  • Being a sponsor ties your brand to a longstanding community tradition that began in 2000.This association enhances your reputation as a supporter of cultural heritage andcommunity spirit.
  • The event boasts a rich history, including unique attractions such as sock hops, a hot dog-eating contest and live musical performances (singer David Jenkins from the bandPablo Cruise performed in 2017).
  • A sponsorship underscores a commitment to helping preserve and celebrate the uniquecharacter of Gilroy.
Networking and Partnership Opportunities
  • The event represents a convergence for local business leaders, car enthusiasts, localfamilies and tourists. Sponsoring the Garlic City Car Show opens doors to new businessopportunities, valuable partnerships, and positive community relations.
Diverse Audience Engagement
  • The event attracts a wide demographic, from families to car aficionados hailing fromthroughout communities in the South Bay and beyond. Sponsors can engage with varioussegments of the audience, enhancing their market reach and customer base.
Exclusive Sponsor Benefits
  • Varying with each level of sponsorship, benefits include VIP access, opportunities for co-branding, speaking slots, prime booth locations, and prominent logo placement acrossevent materials and stages.

Enhanced Sponsorship Packages

These enhanced packages offer sponsors various levels of visibility, engagement, and exclusive experiences, adding more value and appeal to their investment in the Garlic City Car Show.

1. “Golden Gear” Sponsor — $5,000

Upgraded Benefits

  • Logo featured on Car Show event map and program.
  • Inclusion in press releases and media interviews.
  • Social media “Sponsor Spotlight” series feature.
  • Post-Event VIP dinner with the organizers and special guests

Marketing

  • Large logo in PREMIUM location on event posters, map, and program (distributed throughout Gilroy)
  • Large logo on all event t-shirts.
  • Recognition on Chamber website as sponsor of 2024 Garlic City Car Show leading up to the event.
  • Recognition on Chamber social media and Car show pages.
  • Recognition in all other Car Show marketing pieces where applicable.
  • Potential opportunity to host a “Show & Shine (depending on availability)

Day of Event Promotion

  • 10’ x 10’ booth space to promote your business during event.
  • Any advertising or give-away (300 provided by your business) distributed to participants in swag bag.
  • Emcee public service announcements (PSA) of your business during event at all event stages.
  • Sponsor award/plaque to be presented to the car of your choice by you, if you are present, at the event. The Car Show Committee will present award if you are not present.
2. "Silver Steering" Sponsor — $2,500

Marketing

  • Medium logo on event posters, map, and program (distributed around Gilroy).
  • Recognition on Chamber website as sponsor of 2024 Garlic City Car Show leading up to the event.
  • Recognition on Chamber social media and Car show pages.
  • Recognition in all other Car Show marketing pieces where applicable.
  • Medium logo on all event t-shirts.

Day of Event Promotion

  • 10’ x 10’ booth Space to promote your business during event.
  • Any advertising or give-away (300 provided by your business) distributed to participants in swag bag.
  • Recognized by emcee as a 2024 Garlic City Car Show Sponsor.
  • Sponsor award/plaque to be presented to the car of your choice.
3. "Grand Sponsor” Package — $1,000

Marketing

  • Medium logo on event posters, map, and program (distributed around Gilroy)
  • Recognition on Chamber website as sponsor of 2024 Garlic City Car Show leading up to the event.
  • Group recognition on Chamber social media and Car show pages.
  • Medium logo on all event t-shirts.

Day of Event Promotion

  • 10 x 10 booth Space to promote your business during event.
  • Sponsor award/plaque to be presented to the car of your choice
4. “Promoter Sponsor” Package — $500

Marketing

  • Name on event posters (distributed around Gilroy).
  • Recognition on Chamber website as sponsor of 2024 Garlic City Car Show leading up to the event.
  • Group recognition on Chamber social media and Car show pages.

Day of Event Promotion

  • Sponsor award/plaque to be presented to the car of your choice.
5. “Community Sponsor” Package — $250
  • Recognition on Chamber website as sponsor of 2024 Garlic City Car Show.
  • Group recognition on social media sites as sponsor of 2024 Garlic City Car Show.

Please join us in steering the 2024 Garlic City Car Show towards unparalleled success and community celebration. Your involvement is not just sponsorship; it’s a testament to your commitment to community growth and cultural vibrancy.

For more information about becoming a sponsor for our 2024 event, please contact Marci Bracco at mbracco@gilroy.org.

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